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Sustainable Fishery Advocates

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Sustainable Fishery Advocates (SFA) seeks to educate consumers, restaurants, distributors, and retailers on sustainable fishery issues, with the goal of decreasing unsustainable fishing practices, while improving the livelihoods of people who fish, fish populations and ocean ecosystems.

SFA was founded in 2002 to promote sustainable seafood. The flagship project, FishWise, is an innovative, comprehensive seafood labeling system for grocery stores that makes it easy for consumers to choose sustainable seafood. SFA also works with Environmental Defense to develop seafood labeling that will provide consumers with information about the level of mercury and other contaminants in seafood.

PO Box 233
Santa Cruz, CA 95061

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